Promotion and Publicity: Is a Program Successful if No One Comes?

Level FF

How differently can you think about a “program?” Is it a person, place or thing? This session offers a variety of ways to look at what a program is and presents a detailed look at the planning stages of a program – through to the promotion (which can also be part of the program!_ The key to a successful program is knowing what “successful” means. This creative and very interactive session also focuses on theme development as a means of offering higher quality programs with easy tie ins for promotion.

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